FOR IMMEDIATE RELEASE iPlayMusic Launches Download Store Gift Card Program iPlayMusic Gift Card Enables Personalized Video Lessons with Each Guitar Purchase Mountain View, Calif. (January 19, 2008) – iPlayMusic, providers of music learning and entertainment products, today announced the iPlayMusic Gift Card, an incentive program that allows retailers to easily bundle personalized video lessons with each guitar purchased. The iPlayMusic Gift Card, available in any dollar amount, will allow consumers to create a guitar learning program based on their unique musical interests and skill level. To redeem, they visit www.iplaymusic.com/downloa d , download and install the iPlayMusic software for Mac or Windows free of charge, type in a unique gift code and select from hundreds of 99 cent training videos, teaching skills and popular songs for beginner, intermediate and advanced musicians. "With more than 3,000,000 new guitars sold in the United States each year, the range of learning options are vast,” said Quincy Carroll, chief executive officer of iPlayMusic. "Bundling a single, pre-selected CD or DVD eliminates the opportunity for consumers to personalize their guitar learning experience. The iPlayMusic Gift Card allows aspiring musicians to learn at the level and pace they feel most comfortable, to play the genre of songs they enjoy most, and to get years of enjoyment from their purchase.” The iPlayMusic Download Store combines technology, software features and videos to provide new and experienced musicians with the ultimate learning and playing experience. Videos include lessons on guitar basics, strumming, tuning, chords, rhythm, riffs, and solo techniques taught in various styles, including the blues, rock, country, and folk. Popular song videos, such as Scarborough Fair, House of the Rising Sun, and Amazing Grace, include scrolling chords and lyrics, which when combined with software features like slow motion, provide players with a fun and engaging learning experience. Each video can also easily be exported to iTunes with the click of a button, and then transferred to an iPod for learning and playing anytime, anywhere. "This is a very exciting new product that will benefit guitar manufacturers, retailers and students alike," said Carroll. "Our goal is to continually add new songs and more software features, so receiving an iPlayMusic Gift Card will actually increase in value over time." A variety of guitar lesson learning products are available from iPlayMusic, including instructional guitar DVDs, Mac and Windows software, guitar lesson downloads, guitars and accessories. For more information, visit www.iplaymusic.com. About iPlayMusic iPlayMusic, Inc. was formed in 2003 to create innovative products and services for people to interact with music. Our educational products and online marketplace are designed for people interested in learning to play popular songs and in developing skills and techniques on any instrument quickly and easily while having fun. Leveraging the power of the web with today's Macs, PCs, and iPods, our music learning products and services are best-in-class. For information email sales@iplaymusic.com or visit www.iplaymusic.com. # # # Media Contact: Carleen LeVasseur, Public Relations |
